Attention all businesses!  Learn to use social media effectively.

This July, Yonkers is getting social! theONswitch CEO Nancy A. Shenker is partnering with LoHud’s Christine Gritmon to put on this fun, interactive social media training workshop at Yonkers Brewing Co. just in time for Riverfest.  The free workshop on July 29th from 6 to 8PM will teach guests everything they need to know to integrate social media into their business and marketing program and its main ingredient will be fun.

More than 74% of people now get information about places to go, things to do, and what to eat and buy on social media. Says Shenker, “Some people feel they are late to the social media game. So, we’re going to give basic facts and tips in a warm and comfortable environment.” And, those folks who think they are “digital rock stars” will learn about new trends. Adds Gritmon, “In my work as a journalist, social media has not only helped me share my content, it’s actually helped inform and create that content, as with the Hippest Towns contest. Social media helps local media connect with the community, so that we can deliver what our readers want – and make sure they actually see it!”

The venue was selected because of its ambiance and high-tech media system. Says Jackie Rubbo, Director of Creative, Culture and Chaos at Yonkers Brewing Co. “Our brewery has been a popular destination for corporate gatherings, from board meetings to creative brainstorming sessions. The high ceiling, exposed brick and relaxed environment paired with our state-of-the-art audio visual system is the perfect place for thinking and learning”!

The workshop will cover social media trends, case studies, and common mistakes; how to use social media in PR, and how to buy social media advertising.  The organizers will be promoting, live tweeting, Instagramming, and videotaping the event, so attendees will get free exposure for their businesses long after the workshop has ended.

Events details:

  • Yonkers Gets Social Event @ Yonkers Brewing Co., 92 Main Street, Yonkers, New York 10701
  • July 29th 2015, from 6 to 8pm
  • Beer samples and discounted snacks will be served
  • Other sponsors: Yonkers Downtown Waterfront BID and 66Main

Register at the link bellow:


About theONswitch

theONswitch was founded in 2003 by CEO Nancy A. Shenker.  The company, comprised of “digital natives” and “digital immigrants”, is as fluent in digital marketing as they are in traditional brand marketing, working across a wide range of industries theONswitch provides an innovative, balanced and fully integrated approach to marketing – combining the very best of tried-and-true with the latest and greatest online marketing techniques. Shenker speaks nationally at conferences and to small business groups about marketing storytelling, business and consumer trends, social media, PR, and career development. The author of three books and a business blog, she has been featured in Forbes and other business media. She lives in Northern Westchester.

About Yonkers Brewing Co.

Start Here…End Here” The concept of brewing came to John Rubbo and Nick Califano after they tirelessly helped their grandfathers make homemade wine. The generations-old tradition of wine making paired with their love and passion for beer, sparked a fire and they brewed up a recipe that is now known as their flagship Yonkers Lager. With a tasting room in Yonkers offering a delicious menu and numerous styles of beer, Yonkers Brewing Co. is a top destination to eat, drink and have fun in Yonkers. Social Media: @YonkersBrewing #YBDRY